Fitlist

By job / Sales & Outreach

Find leads and book meetings

7 tools for sales & outreach, in the order I'd try them.

Sales & Outreach tools compared
ToolScorePriceAsia
Clay88Free tier; paid plans availablefine
Apollo.io87Free tier; paid plans availablefine
Instantly80Paid; see sitefine
Gong79Enterprise pricingfine
lemlist78Paid; see sitefine
GenPage75Free tier; paid plans availablefine
Lavender74Free tier; paid plans availablefine
  1. 1.

    Clay in sales & outreach

    Spreadsheet meets a dozen data providers. Steep learning curve, and the best outbound lists I've seen come out of it.

    Free tier; paid plans available

  2. 2.

    Apollo.io in sales & outreach

    Lead database plus sequences in one tool; best value for prospecting.

    Free tier; paid plans available

  3. 3.

    Instantly in sales & outreach

    Cold email at volume with warm-up built in.

    Paid; see site

  4. 4.

    Gong in sales & outreach

    Records and scores sales calls. Only pays off once you have several reps and a lot of calls.

    Enterprise pricing

  5. 5.

    lemlist in sales & outreach

    Multichannel sequences with personalised images and LinkedIn steps.

    Paid; see site

  6. 6.

    GenPage in sales & outreach

    Spins up a landing page for every ad, keyword or prospect and keeps testing them. Strong for cold outreach and Google Ads.

    Free tier; paid plans available

  7. 7.

    Lavender in sales & outreach

    Coaches reps to write shorter, better sales emails.

    Free tier; paid plans available

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