# Fitlist

> A hand-kept list of AI tools that small businesses and founders actually use, sorted by the job you need done. Prices in USD, with notes on what works in Asia-Pacific.

## Categories
- [Coding](https://fitlist.pages.dev/categories/coding/): Ship software faster
- [Video](https://fitlist.pages.dev/categories/video/): Make and edit video
- [Writing](https://fitlist.pages.dev/categories/writing/): Draft, edit and publish copy
- [Sales & Outreach](https://fitlist.pages.dev/categories/sales-outreach/): Find leads and book meetings
- [Finance & Invoicing](https://fitlist.pages.dev/categories/finance-invoicing/): Get paid and keep the books
- [Customer Support](https://fitlist.pages.dev/categories/customer-support/): Answer customers at scale
- [Design](https://fitlist.pages.dev/categories/design/): Create visuals and interfaces
- [Research](https://fitlist.pages.dev/categories/research/): Find and verify information
- [Automation](https://fitlist.pages.dev/categories/automation/): Connect apps and remove busywork
- [Productivity](https://fitlist.pages.dev/categories/productivity/): Run meetings, notes and tasks

## Tools
- [Cursor](https://fitlist.pages.dev/tools/cursor/): The editor most builders end up in: codebase-aware edits that actually land. (Free tier; Pro from $20/mo)
- [ChatGPT](https://fitlist.pages.dev/tools/chatgpt/): The general-purpose workhorse; start here if you only pick one. (Free tier; Plus $20/mo)
- [Claude](https://fitlist.pages.dev/tools/claude/): My pick for anything long: contracts, big codebases, a messy brief. It reads carefully and says when it isn't sure. (Free tier; Pro from $20/mo)
- [Canva](https://fitlist.pages.dev/tools/canva/): Every small business I know already uses it. The AI bits are useful, not magic. (Free tier; Pro available)
- [Perplexity](https://fitlist.pages.dev/tools/perplexity/): Fast cited answers; the default research starting point. (Free tier; Pro $20/mo)
- [GitHub Copilot](https://fitlist.pages.dev/tools/github-copilot/): Safe default for teams already on GitHub; strong autocomplete, solid chat. (Free tier; Pro $10/mo)
- [Figma](https://fitlist.pages.dev/tools/figma/): If you design screens, you're probably here already. The AI features are a nice extra, not the reason to pay. (Free tier; paid plans available)
- [ElevenLabs](https://fitlist.pages.dev/tools/elevenlabs/): The voices are good enough that clients don't ask. Great for dubbing into Japanese, Korean or Bahasa. (Free tier; Starter from $5/mo)
- [Descript](https://fitlist.pages.dev/tools/descript/): Edit video like a doc; the best podcast-to-clips workflow. (Free tier; paid plans available)
- [Midjourney](https://fitlist.pages.dev/tools/midjourney/): Still makes the prettiest pictures. Lousy at text in images, and the web app took its time arriving. (Paid from $10/mo)
- [Zapier](https://fitlist.pages.dev/tools/zapier/): Connects to nearly everything. Gets expensive once your zaps run thousands of times a month. (Free tier; paid plans available)
- [Runway](https://fitlist.pages.dev/tools/runway/): Where people go for short generated clips. Expect to throw away a lot of takes. (Free tier; Standard from $12/mo)
- [Clay](https://fitlist.pages.dev/tools/clay/): Spreadsheet meets a dozen data providers. Steep learning curve, and the best outbound lists I've seen come out of it. (Free tier; paid plans available)
- [Intercom Fin](https://fitlist.pages.dev/tools/intercom-fin/): The support bot I'd try first. You pay per resolved chat, which keeps it honest. (Per-resolution pricing)
- [Gemini](https://fitlist.pages.dev/tools/gemini/): Makes most sense if your company runs on Google Workspace. Deep Research is the standout. (Free tier; paid via Google AI plans)
- [Make](https://fitlist.pages.dev/tools/make/): Visual scenarios with more control and better pricing than most. (Free tier; paid plans available)
- [Apollo.io](https://fitlist.pages.dev/tools/apollo/): Lead database plus sequences in one tool; best value for prospecting. (Free tier; paid plans available)
- [NotebookLM](https://fitlist.pages.dev/tools/notebooklm/): Upload your sources and interrogate them; audio overviews are a bonus. (Free; higher limits with Google plans)
- [n8n](https://fitlist.pages.dev/tools/n8n/): Self-hostable automation with serious AI agent nodes. (Free self-hosted; cloud plans available)
- [Replit](https://fitlist.pages.dev/tools/replit/): Idea to a running URL without installing anything. The code gets messy if you keep going, so treat it as a sketchpad. (Free tier; paid plans available)
- [HeyGen](https://fitlist.pages.dev/tools/heygen/): Avatar videos and translation with convincing lip-sync. (Free tier; paid plans available)
- [Xero](https://fitlist.pages.dev/tools/xero/): The small-business ledger of choice in ANZ and Singapore, with AI assists. (Paid plans; regional pricing)
- [Notion AI](https://fitlist.pages.dev/tools/notion-ai/): Docs, wiki and AI search in one place your team already uses. (Included in paid Notion plans)
- [Lovable](https://fitlist.pages.dev/tools/lovable/): Type what you want, get a working app. Good enough to show customers before you hire anyone. (Free tier; paid from $25/mo)
- [CapCut](https://fitlist.pages.dev/tools/capcut/): What half of Southeast Asia already edits Reels on. Free does most of it. (Free; Pro available)
- [Grammarly](https://fitlist.pages.dev/tools/grammarly/): Polishes business English everywhere you type. (Free tier; Pro available)
- [v0](https://fitlist.pages.dev/tools/v0/): Best for generating clean React UI you can actually keep. (Free tier; paid plans available)
- [Synthesia](https://fitlist.pages.dev/tools/synthesia/): Talking-head training videos without a camera. Viewers can tell, but for internal onboarding nobody minds. (Paid from ~$29/mo)
- [Granola](https://fitlist.pages.dev/tools/granola/): Notes that enhance your own jottings; no bot joining the call. (Free tier; paid plans available)
- [Bolt.new](https://fitlist.pages.dev/tools/bolt/): Similar to Lovable, a little rougher, sometimes quicker. Try both on the same prompt and keep the one you like. (Free tier; paid plans available)
- [Adobe Firefly](https://fitlist.pages.dev/tools/adobe-firefly/): Commercially safer image generation inside the Adobe stack. (Free tier; paid plans available)
- [Windsurf](https://fitlist.pages.dev/tools/windsurf/): The closest rival to Cursor. Worth a week's trial if Cursor's pricing bothers you. (Free tier; paid plans available)
- [QuickBooks](https://fitlist.pages.dev/tools/quickbooks/): Mature accounting with automation; check regional edition support. (Paid plans; regional pricing)
- [Zendesk AI](https://fitlist.pages.dev/tools/zendesk/): Sensible add-on if your helpdesk already lives in Zendesk. (Paid plans; see site)
- [Ideogram](https://fitlist.pages.dev/tools/ideogram/): Best pick when images need legible text. (Free tier; paid plans available)
- [Fireflies.ai](https://fitlist.pages.dev/tools/fireflies/): Meeting notes with search across every call. (Free tier; paid plans available)
- [OpusClip](https://fitlist.pages.dev/tools/opus-clip/): Chops long videos into shorts automatically; review captions before posting. (Free tier; paid plans available)
- [Instantly](https://fitlist.pages.dev/tools/instantly/): Cold email at volume with warm-up built in. (Paid; see site)
- [Ramp](https://fitlist.pages.dev/tools/ramp/): Spend management with AI receipt matching; US companies only. (Free core plan)
- [Freshdesk](https://fitlist.pages.dev/tools/freshdesk/): Value helpdesk with Freddy AI; strong India/APAC support. (Free tier; paid plans available)
- [Otter.ai](https://fitlist.pages.dev/tools/otter/): Dependable transcripts for English meetings. Weaker with heavy accents or mixed languages. (Free tier; paid plans available)
- [Clueso](https://fitlist.pages.dev/tools/clueso/): Turns a rough screen recording into a polished product video with voiceover and captions. Built for demos and how-tos, not vlogs. (Free tier; paid from $40/mo (annual))
- [Gong](https://fitlist.pages.dev/tools/gong/): Records and scores sales calls. Only pays off once you have several reps and a lot of calls. (Enterprise pricing)
- [Tidio](https://fitlist.pages.dev/tools/tidio/): Affordable chat plus Lyro AI for small online stores. (Free tier; paid plans available)
- [Elicit](https://fitlist.pages.dev/tools/elicit/): Literature review and paper extraction for evidence-heavy work. (Free tier; paid plans available)
- [VEED](https://fitlist.pages.dev/tools/veed/): Browser editor with auto-subtitles that teams pick up in minutes. (Free tier; paid plans available)
- [lemlist](https://fitlist.pages.dev/tools/lemlist/): Multichannel sequences with personalised images and LinkedIn steps. (Paid; see site)
- [Dext](https://fitlist.pages.dev/tools/dext/): Receipt and bill capture that saves hours of data entry. (Paid; see site)
- [Recraft](https://fitlist.pages.dev/tools/recraft/): Gives you vectors and icon sets that match each other, which most image tools still can't. (Free tier; paid plans available)
- [Relevance AI](https://fitlist.pages.dev/tools/relevance-ai/): Build small AI 'workers' for ops chores without code. An Aussie team, which shows in their APAC support hours. (Free tier; paid plans available)
- [Reclaim.ai](https://fitlist.pages.dev/tools/reclaim/): Guards focus time on your calendar so colleagues can't swallow it. Quiet and useful. (Free tier; paid plans available)
- [QuillBot](https://fitlist.pages.dev/tools/quillbot/): Cheap, reliable paraphrasing and grammar checks. (Free tier; Premium available)
- [Lindy](https://fitlist.pages.dev/tools/lindy/): An assistant that triages email and books meetings for you. Set it up carefully, or it'll reply to things you'd rather ignore. (Free tier; paid plans available)
- [Superhuman](https://fitlist.pages.dev/tools/superhuman/): Pricey, fast, keyboard-driven email. Worth it if you live in your inbox. (Paid; see site)
- [Pika](https://fitlist.pages.dev/tools/pika/): Fun for a meme or a teaser. Not something I'd build a client deliverable on. (Free tier; paid plans available)
- [Jasper](https://fitlist.pages.dev/tools/jasper/): Built for marketing teams that care about brand voice. Too much tool for a solo founder. (Paid; see site)
- [Chatbase](https://fitlist.pages.dev/tools/chatbase/): Train a support bot on your docs in an afternoon. (Free tier; paid plans available)
- [Consensus](https://fitlist.pages.dev/tools/consensus/): Ask a question, get answers pulled from published studies. Handy when someone says 'research shows'. (Free tier; paid plans available)
- [Motion](https://fitlist.pages.dev/tools/motion/): Auto-schedules your tasks into the calendar. (Paid; see site)
- [PostNitro](https://fitlist.pages.dev/tools/postnitro/): The quickest way I've found to get an on-brand LinkedIn or Instagram carousel out the door, and it schedules the post too. (Free tier; paid from $15/mo)
- [GenPage](https://fitlist.pages.dev/tools/genpage/): Spins up a landing page for every ad, keyword or prospect and keeps testing them. Strong for cold outreach and Google Ads. (Free tier; paid plans available)
- [Copy.ai](https://fitlist.pages.dev/tools/copy-ai/): Go-to-market workflows more than a blank-page writer now. (Free tier; paid plans available)
- [Lavender](https://fitlist.pages.dev/tools/lavender/): Coaches reps to write shorter, better sales emails. (Free tier; paid plans available)
- [Deskee](https://fitlist.pages.dev/tools/deskee/): A small, honest AI front desk: answers from your own site and FAQs, and hands over to a person when it should. New in October 2026. (Free tier (25 conversations/mo); Pro GBP 25/mo)
- [Kai](https://fitlist.pages.dev/tools/kai/): An AI executive assistant from the Morgen team that triages email, records meetings without a bot and builds your task list. Nothing sends without your click. (Free to start; paid plans available)
- [Tabnine](https://fitlist.pages.dev/tools/tabnine/): Pick it when privacy and self-hosting matter more than raw power. (Paid plans; see site)
- [Writesonic](https://fitlist.pages.dev/tools/writesonic/): Leans hard into SEO articles. Fine for a first draft; edit it or Google will notice. (Free tier; paid plans available)
- [Docyt](https://fitlist.pages.dev/tools/docyt/): Bookkeeping automation for owners juggling several entities. US-centric, so check before you sign up from Asia. (Paid; see site)